Saturday, March 3, 2012

LTE Connected Car - The Concept, The Participants

This is quoted from http://www.ngconnect.org/program/connected-car.htm .

Soon the must-have option for new cars won't be a sunroof or leather seats—it will be ultra high-speed, high-bandwidth connectivity that revolutionizes the in-vehicle experience for drivers and passengers.  Within the LTE Connected Car, consumers will be able to access network- and cloud-based applications that put on-demand entertainment, infotainment, diagnostics, navigation and much more at their fingertips.
It all started with a simple question. What happens if you connect a car to an ultra high-speed mobile network? Several innovative companies in very different industries were asking this same question. And when the ng Connect Program brought them together, the LTE Connected Car Service Concept was born.
And consumers are very interested! A recent Market Advantage study* of American and European consumers indicated that they are willing to pay for these innovative social, entertainment and business applications - if they are easy to use and offer a high quality of service. Navigation reigns as most the desired feature overall with Enhanced GPS and Maintenance Tracking consistently preferred applications across all consumer segments in the United States. Sixty percent of respondents in Europe found the service appealing. Across both geographies, the appeal of the LTE Connected Car was strongest among the 'Under 35' age group.


Automotive Partner

Toyota
The Connected Car concept vehicle is built upon the base of a 2010 Toyota Prius. The Toyota Prius is one of the leading hybrid electric mid-size cars in the United States. According to the US EPA in 2007, the 2008 Prius was named the most fuel-efficient car sold in the US. The EPA and California Air Resources Board also rate the Prius as among the cleanest vehicles sold in the US based on non-CO2 emissions.

Technology Partners

Alcatel-Lucent
LTE radio and patent pending antennae technology from Alcatel-Lucent support new advances in in-vehicle connectivity. The company's multi-screen video solution provides streaming video applications to four screens simultaneously. The LTE Connected Car system architecture puts the intelligence and computing capability in the network. Alcatel-Lucent’s historic Bell Labs invented key standards for MiMo and OFDM which support today’s smart antennae and emerging LTE networks.
QNX Software Systems
QNX Software Systems provided the software foundation for the LTE Connected Car including the operating system, touchscreen user interfaces, media players for YouTube and Pandora, navigation system, Bluetooth connectivity, multimedia playback, handsfree integration, games, app store, and virtual mechanic. All components are based on the QNX CAR application platform.

Media and Content Partners

Atlantic Records
Fanbase from Atlantic Records allows music fans to directly connect to their favorite artists, streamed into the LTE Connected Car. Users can chat and download the latest music, news, photos and videos from the comfort of the backseat.
Chumby
chumby offers more than 1,500 applications, ranging from news and entertainment to social networks, videos, music, sports and more from high profile media partners. chumby also offers user generated content, thousands of Internet radio stations, and the ability to share photos, e-cards and more with family and friends.
Kabillion
The Kids VoD Service (on-demand kids’ content) from Kabillion provides high quality entertainment for young passengers in the LTE Connected Car. Kabillion’s online entertainment portal also allows kids to play games and create their own personal avatars.


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